2011 was a year of tremendous and exciting change. Conversation has moved on from questioning the fundamental value of digital publishing to broader questions of how the relationships and roles within the publishing industry adapt and change to form new distribution networks and fit new content formats. The relationship between reader and writer has become closer and the roles less well defined.

After capping off 2011 with the publication of our first ebook title, here are a few highlights of what have planned for 2012.


Creating Your Own Ebook (Workshops)

In partnership with the Australian Society of Authors, if:book will be running a two day workshop in the mainland capitals throughout the year taking you through the nuts and bolts of creating your own ebook. Presented by if:book’s Kate Eltham or Simon Groth, the workshops will provide hands on knowledge and skills to help authors navigate the digital waters.


The Amplified Author

The Amplified Author will be expanded this year in a suite of online resources including articles, videos, and templates designed to respond to the most common request from if:book’s audience , namely resources for specific skills and knowledge development in digital content creation.


The 24-Hour Book

Based on a project from if:book UK, the 24-Hour Book challenges writers, editors and audience to write and publish a book in a single 24-hour period.

The project will commission a series of short fiction pieces from leading Australian authors around a central location in an Australian city. The pieces will be written live on the day, with work in progress posted online to allow participants to observe the story as it unfolds and to submit ideas, suggestions and contributions across media.

The book will be completed at the 24-Hour mark and available in electronic and print.

The 24-Hour Book will launch in June.


Bookcamp 2012: the Emerging Future

if:book held 2011’s Bookcamp as a one-day unconference within the Melbourne Writers Festival. The event gathered more than 80 authors, typographers, gamers, booksellers, publishers and geeks to consider how storytelling can be supported or transformed by new media. The resulting discussion, captured via Twitter, included other participants not in attendance has been made available via the if:book digital platform. To follow on from the success of the event, if:book’s 2012 unconference will focus on young writers

In 2012, the theme for Bookcamp will be “the emerging future” and will invite emerging artists, publishers, and geeks to discuss the impact and possibilities of emerging technologies and media on stories and storytelling. How will the coming generation of writers and artists find and engage with audiences? How are they using the tools and platforms already at their disposal?

Bookcamp will happen in September.