TOC Keynotes: Brian David JohnsonPosted by Meg Vann on Feb 14, 2013 in News, Publishing Futures | 0 comments
A series of live dispatches by if:book’s own Meg Vann from the O’Reilly Tools of Change Publishing Conference in New York City.
Brian David Johnson is a futurist with Intel Corporation, and a self-confessed ‘giant geek’ and ‘huge nerd’. He’s also a science fiction writer who loves steam punk (and therefore likely to be really quite awesome).
How to Change the Future
We can use science fiction to foresee the human impact of what we’re building – use science fiction to talk about science fact.
Steam punk is about technology – steam punk is playing with the past – so steam punk is all about how technology affects the past.
This is the history we want to be from – and this is the history we don’t want to be from.
The future is made every day, by people – so how do we do it? How do we change the story that people tell themselves about the future they are going to live in? That’s what publishers do. Narrative matters, stories matter, opinions matter, and we need to get those opinions out there.
We will be able to turn anything into a device to tell people about the future, even our bodies. The ‘what’, the device, doesn’t matter anymore. It’s about being good at changing those narratives, reaching people, changing the future.