Why a 24-Hour Book?
Posted by if:book on Apr 17, 2012 in The 24-Hour Book | 0 commentsWe’ve heard this question a few times and we’re likely to hear it more in the coming weeks so let’s address some of the reasoning behind the 24-Hour Book and what the hell we expect to achieve.
There have been a couple of 24-Hour Books. The first was in 2009 and the most recent was this year, both organised from the UK and involving if:book London. Each project is different in its focus and end product, but the common thread between them is the use of the timeframe to demonstrate the capabilities and explore the possibilities of working in a digital environment. In every case, we’re hoping to produce something unique to its process, something that couldn’t be reproduced in a more traditional environment.
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