if:book's Kate Eltham is currently blogging for if:book from the O'Reilly Tools of Change for Publishing Conference in New York City.
James Bridle: The Condition of Music
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading.
We try to sell books (and talk to our readers) by showing them pictures of books. As opposed to advertisements of eReaders and Kindles is to show people reading. It's about the reading process, where as book publishers are about the product.
Apple are the masters of this message (don't have ebooks right, but they know how to sell experiences).
People obsessed with the physicality of the book, the smell. Why? Because there are qualities that have value for us that are temporal qualities, they are about how our experience of the book exists in time.
Physical books show the marks of their experience, and of our own experience with them. There are things we do with books, and the way we interact with them, that we don't yet know how to transfer to other objects yet. How do you write your name in the front page of an ebook, to show your ownership?
How can we put temporal qualities back into books in the digital context?
Life/use of the book:
| ---- advertisement ---- | ---------- reading (info delivery) ---------- | ------------------------------- souvenir ------------------------------>>>>>>>
The reading process itself is where the magic happens, that's the fun bit. Then after that the books become souvenirs. They become souvenirs of themselves. We put them on the shelf and keep them as a way of marking the experience we had while reading them, and the value that held for us. (temporal)
bkkeepr - way of sharing the reading experience
Sharing is a form of distributed memory. It fulfils some of the functions we lose when we lose the paper book.
Questions to ask: what services will strengthen the sharing of the reading process? can a reader export their data?